Research notes · checked July 2026Installer documentation
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Prospecting research, measured in practice

RESEARCH NOTE

Apollo.io Isn't a CRM. Stop Asking the Wrong Question.

2026-08-18 · Julian Hartwell

Apollo.io is often called a CRM, but that's a category mistake. This article breaks down what Apollo actually does—reverse email lookup, verification API, and cadence in agent-native workflows—and why the question itself needs to change.

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